The 7 Biggest Mistakes Creative Business Owners Make With AI — and How toAvoid Them

Most creatives don’t struggle with AI because they’re “not techy.”

They struggle because no one has shown them how to use it in a way that feels

human, simple, and aligned with their business.

Here are the biggest mistakes I see — and the calm fixes that actually work.

Big Mistake 1. Using a new chat every single time

This is the fastest way to lose your voice, your strategy, and your sanity.

A simple fix:

Create one custom AI (or one ongoing chat) that actually knows you — your tone,

your offers, your clients, your boundaries.

Consistency starts here.

Big Mistake 2. Letting AI speak louder than your own voice

If your content suddenly sounds American, bubbly, or like a corporate robot… this is

why.

Fix:

Write a short voice guide and paste it into your AI.

Even three paragraphs of your natural writing will transform everything.

Big Mistake 3. Asking vague questions and expecting clarity

“Write me a caption” is too broad.

You’ll always get generic output.

Fix:

Give context. Even one sentence like “Make this calm, confident and values-led” changes the result instantly.

Big Mistake 4. Treating AI like a content factory

You don’t need 20 versions of a caption.

You need one good one that sounds like you.

Fix:

Use AI to refine, shorten, clarify, or expand your thinking — not to drown you in

drafts.

Big Mistake 5. Skipping strategy and jumping straight to posting

AI is incredible, but it can’t fix a lack of direction.

Fix:

Choose your weekly themes.

Tell your AI your pillars.

Then let it create within those boundaries.

Boundaries create better content.

Big Mistake 6. Using too many tools

Most creatives spread their ideas across five apps, three notes folders, two

calendars, and fifty unfinished prompts.

Fix:

Bring everything back into one place — one AI, one planning system, one set of

templates.

Less tech = more calm.

Big Mistake 7. Not training AI on real examples of your work

If you want it to sound like you, you have to show it who you are.

Fix:

Upload:

• a recent blog you love

• a caption that sounds like you

• your bio

• a few emails you’ve written

Tell your AI: “This is my voice. Learn from this.”

The calm way to use AI?

Train one assistant. Give it direction. Keep your voice at the centre.

When you work this way, your marketing becomes clearer, lighter, and far more

consistent — without ever feeling automated or artificial.

If you want help building a custom AI that grows with your business, I can set it up

for you. Just say the word.