Most creatives don’t struggle with AI because they’re “not techy.” They struggle because no one has shown them how to use it in a way that feels human, simple, and aligned with their business. Here are the biggest mistakes I see — and the calm fixes that actually work. Big Mistake 1. Using a new chat every single time This is the fastest way to lose your voice, your strategy, and your sanity. A simple fix: Create one custom AI (or one ongoing chat) that actually knows you — y