Marketing System

Discover a calmer, values-led approach to marketing and AI. Stacey Rodda Marketing helps creative and service-based businesses build clear, human-centred marketing systems without overwhelm.

When I first started using AI in my marketing work, I wasn’t thinking about sustainability. I was just trying to make life easier — clearer ideas, faster drafting, more consistency for my clients. But the more I trained my own custom systems, the more I realised something important: being intentional with AI isn’t just good for your marketing. It’s better for the planet too. This isn’t about perfection or pressure. It’s about choosing tools in a way that feels aligned with yo

Most people think AI makes marketing faster. That’s true — but for many creatives, it also makes everything noisier. Suddenly there are more drafts, more ideas, more half-written captions, more templates, more “I’ll fix this later,” and more pressure to keep up. A calm, consistent marketing system does the opposite. It simplifies. It gives you fewer decisions to make, not more. And when you use ChatGPT intentionally — with your own voice at the centre — it becomes the one t