Chat GPT Tips

When AI arrived, I thought I was losing my voice. Instead, I found an editor.

When I first started using AI in my marketing work, I wasn’t thinking about sustainability. I was just trying to make life easier — clearer ideas, faster drafting, more consistency for my clients. But the more I trained my own custom systems, the more I realised something important: being intentional with AI isn’t just good for your marketing. It’s better for the planet too. This isn’t about perfection or pressure. It’s about choosing tools in a way that feels aligned with yo

Most creatives don’t struggle with AI because they’re “not techy.” They struggle because no one has shown them how to use it in a way that feels human, simple, and aligned with their business. Here are the biggest mistakes I see — and the calm fixes that actually work. Big Mistake 1. Using a new chat every single time This is the fastest way to lose your voice, your strategy, and your sanity. A simple fix: Create one custom AI (or one ongoing chat) that actually knows you — y