Sustainability at SR Marketing

AI is an incredible tool, but like all digital systems, it comes with an environmental footprint. Instead of ignoring that, I choose to be conscious about it, and I support my clients to do the same. My approach is simple: train AI intentionally, minimise waste, and create
systems that are sustainable for both the planet and your business.

Here’s how I support you to use AI more ethically and responsibly:

1. Use AI with intention, not excess
Instead of relying on dozens of prompts every day, we build a strong custom chat that actually remembers you — your brand, your services, your tone, your clients, and your systems.
This means:

1.  You’re not repeating yourself

2. You’re not re-explaining your business

3. You’re not running endless prompts to get the basics right

4. Your assistant grows with you.
    

As your business evolves, I help you train and update it so it stays accurate, useful, and aligned with your values.
By creating one intelligent, long-term tool — rather than constantly starting from scratch — you dramatically reduce the digital processing needed while getting far better results with far less effort. It’s intentional, efficient, and a much more ethical way to use AI.

2. We streamline your tech stack
Together, we look at what you actually need and strip away anything that creates noise or overwhelm. The aim is a clean, steady setup that uses thoughtful automation to support you — not complicate things. This creates a calmer, more organised way of working that reduces digital clutter, saves energy, and keeps your marketing effortless to maintain and much better for the environment.

3. We repurpose more, create less from scratch
I’ll help you build a marketing system that reuses what works.
Instead of constantly generating new content, we refine your message and repurpose it across platforms in smart, energy-aware ways.

4. We choose ethical, transparent providers

I stay across which platforms are investing in renewable energy, efficient data centres, and responsible AI practices — so you don’t have to.

5. I offset my impact — and can help you offset yours too
I actively offset my own environmental footprint through Australian regeneration and conservation initiatives. You’ll also have the option to offset yours where it’s available and meaningful for your business. This isn’t about perfection or pressure; it’s simply about using AI in a way that feels responsible, intentional, and aligned with the kind of business you want to run.

My commitment
As SR Marketing grows, so will my sustainability practices. I’m here to help you build marketing systems that support your visibility, protect your energy, and respect the environment — without overwhelm or complication. If you’d like support in using AI ethically and sustainably, I’d love to help you build a system that feels good for you and good for the world around you.