Most people think AI makes marketing faster. That’s true — but for many creatives, it also makes everything noisier. Suddenly there are more drafts, more ideas, more half-written captions, more templates, more “I’ll fix this later,” and more pressure to keep up. A calm, consistent marketing system does the opposite. It simplifies. It gives you fewer decisions to make, not more. And when you use ChatGPT intentionally — with your own voice at the centre — it becomes the one t