What it's actually like to work with me

Most people who come to me are tired. Not of their work, because they usually love their work. It's the marketing they're tired of. The Instagram account that went quiet. The website bio that's 6 months out of date. That little nag at the back of the mind saying you should really be doing more. MORE MORE MORE. The pressure is real! 

I've spent more than fifteen years in marketing and business development, mostly in the built environment, and the pattern is always the same. Brilliant at what they do, slightly allergic to talking about it. If that's you, this is roughly what happens.

We start with a chat

A phone call, zoom, google meet or a cuppa in person, you tell me about your work: who you help, what you're proud of, the bits you're sick of doing. I ask a lot of questions, and some of them are probably a bit nosy.

Most people arrive with a mental list of forty things they're supposed to be doing. We bin most of it. I'd rather you did three things well, in a rhythm that survives a normal week. I usually focus on the top three things that will get you the most traction. 

 Then I do the heavy lifting

I think this is the bit people are most relieved by. I plan, write and schedule, and we work about a month ahead, so there's no Sunday-night panic. You see what's coming, fix anything that doesn't sound like you (it happens, and I'd much rather you did), and say yes. It's your voice. I'm just helping it get out of your head and onto the page.

And yes, it should be fun

I mean that. Marketing gets talked about like a chore, and a mildly embarrassing one, and I don't buy it. When you're clear about what you offer and why you care, sharing it feel closer to telling a friend about something you love, rather than feeling the “sales ick”. 

What actually changes

I can't promise you numbers, and I'd be wary of anyone who does. What I see is quieter than that. You stop dreading it. You know what you're saying and who it's for. The enquiries that come in are from people who already get you, so the first conversation starts halfway down the road. And when someone says "I saw your post", you're not cringing, because it sounded like you.

Mostly, marketing stops hanging over you and becomes something that's simply handled. That leaves more headspace for the work you actually trained to do.

Client Love: 

"Good lord you are amazing woman! Take my money! This looks fantastic and I am 100% here for it."  Margie Scanlon, Gynaecologist and ongoing client.

Blog:

I'm so proud to be bringing this kind of work to life.