A complete brand identity for founders who want to be recognised by the right people.
1. Full Questionnaire understanding you and your audience.
2. Brand Build: Logo, colours, fonts, graphics, icons and images
3. You walk away with a beautiful brand that speaks directly to your ideal target client.
Most founders I work with have outgrown the brand they started with.
It was put together quickly, or borrowed from somewhere else, or built before they really understood who they were serving. Now the work has matured, the clients have shifted, and the brand no longer reflects the business underneath.
This is the fix: a brand identity designed from the ground up, with your audience and your values at the centre of every decision.
What's included
Logo suite, including primary, secondary and submark versions. Typography system and full colour palette. Imagery direction and brand personality, Brand guidelines, so everything stays consistent as you grow
How it works
Every brand starts with understanding. Before any design begins, I take you through a detailed questionnaire that explores your work, your values, your ideal clients and where you want your business to sit five years from now. From your answers, I will build a clear audience profile. This becomes the lens every design decision is made through.
The design itself is developed in collaboration with trusted brand designers, where the project calls for it. You're involved at every stage. Nothing is finalised until it feels genuinely right.
The result is a brand that speaks directly to your ideal client, so the right people see themselves in your work the moment they find you.
This is for you if you're starting a new practice and want to begin from a considered foundation, or you've outgrown the brand you have and you're ready for one that reflects the business you've actually built.
Brand Identity Investment from $3,900 AUD
