When I first started using AI in my marketing work, I wasn’t thinking about sustainability. I was just trying to make life easier — clearer ideas, faster drafting, more consistency for my clients. But the more I trained my own custom systems, the more I realised something important: being intentional with AI isn’t just good for your marketing. It’s better for the planet too. This isn’t about perfection or pressure. It’s about choosing tools in a way that feels aligned with yo